Design Principles Task 2

2nd February 2026 (Week 1)  -  2026 (Week 4)

Insha Thahirah Rajab - 0360671

Design Principles - Section 02

Bachelor's Degree  in Creative Media (Honors) - Taylors University

Task 2

CONTENTS

Lectures

Instructions

Task 1

Feedback

Reflection

LECTURES

Lecture playlist: https://youtube.com/playlist?list=PL_GyF4MZT-lWliJiuMr3mBRGL38VqIdim&si=9E7kPwrMAMa-tQ9V

Week 1 

Introduction: Elements & Principles of Design

The introductory lecture brushes up on the Elements vs Principles of Design. 

The elements of design work as "Individual Building Blocks", whereas the Principles of Design act as organizational fundamentals that resulted from or guide the arrangement of elements.

Elements of Design

1. Point: Simplest Element. Forms a line when used as a repetitive mark. As the point moves in space, other two- and three-dimensional figures and forms are created.

2. Lines: Lines can be static or active. They can indicate directions, define boundaries of shapes and spaces, imply volumes or solid masses, and suggest motion or emotion. Can be grouped to portray qualities of light and shadow by forming patterns and textures.

3. Shape: The expanse within the outline of a two-dimensional area or within a three-dimensional object. Becomes visible when a line or lines enclose an area.
   Two categories: Geometric - Tend to be precise and regular) 

                                             Organic - Irregular, often curving or rounded and more informal compared                                                              to geometric shapes)

4. Form: Refers to a three-dimensional area. With two-dimensional media such as painting illustration or drawing form must be implied.

5. Textile: The tactile qualities of surfaces or to the visual representation of those qualities.   

    Two categories of texture: Actual - Experienced by touch

                                              Simulated / implied - Created to look like real texture

6. Space: Indefinable, general receptacle of all things. The actual space of each picture's

surface is defined by its edges - the two dimensions of height and width. In graphic design, space refers to the area that a shape or form occupies. It can be defined as positive (filled) or negative (empty). The illusion of three-dimensional space can be suggested through depth. This can be achieved by overlapping images, variations of sizes, placement, and perspective.

7. Colour: Visual byproduct of the spectrum of light, either transmitted through a transparent material, or as it is absorbed and reflected off a surface. 

    Hue: Colours of the spectrum

    Value: The lightness and darkness from white through greys to black

    Saturation (Intensity): The purity of a hue

INSTRUCTIONS

TASK

Task 1 - Design Solution Proposal

1. Recap this task (summarize your understanding of what you are required to do)

2. Describe each of the design principles listed below and select suitable design examples to demonstrate your understanding. Students are NOT ALLOWED to reuse the images from the lecture notes/videos. The examples and any information you borrow from other sources must credit the source.

• Gestalt theory

• Contrast

• Emphasis

• Balance

• Repetition

• Movement

• Harmony & Unity

• Symbol

• Word and Image

3. Select a design work that piques your interest.

4. Upload the design (JPEG file, min. A4 size, 300dpi) in your Task 1 blogpost.

5. Beneath the design, include the credit line of the design (title of design, designer’s name; year, size, medium used to create the design and the source).

6. Explain, in a writeup of about 150-200 words, why you chose that design.

7. List (no need to elaborate) the design principles you observed in that design in the Task 1 blogpost.

8. Include the feedback that you received from your lecturer in the Task 1 blogpost.

: research

For our final task 2 we needed to create our figma app mockup, microsite, and a proposal presentation on how the app will be implemented with Food Aid Foundation. 

We started working on the user jounrey map first. We divided the tasks accordingly:

 

This was the final output:

Afterwards, Nausheen delegated our tasks for the week to complete and to be divided amongst us:

I worked on graphical elements and creating a social media animation for pre launch.

This was my final video output:

As for other members of the group worked on other mockups, as well as the microsite and app protoypes. These are some of the work progress screenshots:

: final microsite

: final app prototype

: final presentation

: grantt chart

: project tracking document

FEEDBACK

Week 11

Specific Feedback: -

General Feedback: Please complete your TES by this week. Thank you

Week 12

Specific Feedback: -

General Feedback: Online Consultation. Please state your time in the comment section

Week 13

Specific Feedback: -

General Feedback: There will be no class next week as I will be attending a conference next Tuesday. I am available on other days in E1.09

REFLECTIONS

Experience: Task 2 was incredibly packed and full of work to be done. I spent a significant amount of time perfecting the animation. I started on it before the app layout was designed, and therefore needed to redraw and re-colour multiple frames after the changes were made. 

Observations: While observing, I observed that 

Findings: I found a lot of inspiration from past pupil's work and their output. I