Digital and Social Media Communication

21st September 2026 (Week 1)  -  2026 (Week 4)

Insha Thahirah Rajab - 0360671

Digital and Social Media Communication  - Section 01

Bachelor's Degree  in Creative Media (Honors) - Taylors University

Final Compilation

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CONTENTS

Lectures

Instructions

Exercises

References

Feedback

Reflection

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INSTRUCTIONS

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TASK 1

Task 1 - 

Figure 1.8, A woman's perception_ Insha Thahira Rajab_ Task 3, Week 8 (22/03/2026)

A woman's perception, a digital artwork made on Ipad, tells the story of a modern day woman reflecting on her alternate selves, what she could have been/ different ways she feels she can present herself. She is centered and sports a deep purple hair, with her woman visions above her a bright pink, each with different skin tones to signify different backgrounds of what she thinks she could have been. This work emphasizes self-expression and the freedom of choices that are granted to modern day woman that some may not have the opportunity to have yet. I took inspiration from Georges Lepape, "The Red Mirror" which is a depiction of a woman during World War I. My work is a direct juxtoposition of that standing, and adopts Lepape's beloved art style and dull colour palette. Several design principles are also implemented in my work. My design is harmonious and consists of a balanced symmetry. The use of a bright contrasting pink against the unified muted palette creates an emphasis to the mental images. The background is purple yet connects to the subjects head, creating a distinct silhouette through the use of principle of figure-ground. All of this comes together to create a subtle yet powerful message to women out there, whilst remaining aesthetically pleasing to the eye.

WEEK 1

We were briefed on what is to be expected of the module. Each assignment, and the timeframe. Our groups were to be formed on Tuesday, as well as an assigned brand to each grou

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FEEDBACK

Week 1

Specific Feedback: -

General Feedback: Think of your projects as not separated tasks, but one continuous workflow. Your final will be a presentation of all compiled work, you will need to explain your design choices. You will form your groups tomorrow.

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REFLECTION

Experience: Exercise 1 was fun, introspective, and helped me understand the basics of packaging and how to amplify a message and branding to audiences. Classes were easygoing but educational, I understood the purpose of packaging and what makes a design functional and aesthetic.

Observations: Many observations were made during this exercise, mainly the observation of badly designed packaging, and identifying key issues, as well as relating it to a target market. By comparing good and bad design, we are able to conclude what makes a good package for a specific product. Identifying each product's form: box, bottle, can, and tube, we can note how each packaging varies and what features are included in each.

Findings: Through research, I understood what each demographic of each market, and what they are looking for in a packaged product. I learnt the difference between strong and weak branding, and how this can be implemented in their design, as well as their entire concept/ messaging to the consumer. I researched competitor brands and identified factors which made them stronger to other brands, and how weaker brands can implement these strategies.