Packaging Design - Final Project
1st June 2026 (Week 7) - 27th June 2026 (Week 10)
Insha Thahirah Rajab - 0360671
Design Principles - Section 02
Bachelor's Degree in Creative Media (Honors) - Taylors University
Final Project - Bass Tech Ltd Wireless Headphones
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CONTENTS
Research
Final Design
Die-lines
Visual Mockups
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INSTRUCTIONS
Figure 1.0 Module Information Booklet (PDF)
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PROJECT
Project 2 - Packaging Design Analysis
Duration: 4 Weeks
Weight: 30%
Submission: Digital Submission + Group Presentation
Overview
Take the brand and packaging identity you established in Project 2 and bring it to life in the retail world. Your goal is to design a cohesive "merch drop" collection consisting of FIVE (5) distinct items and pitch the concept to the class.
The 5 Required Items
Your collection must include the following:
- One (1) POP (Point-of-Purchase) Display: A freestanding or countertop display designed to hold or showcase your product in a retail environment.
- Four (4) Merchandise Items: Original branded goods (e.g., apparel, tote bags, tumblers, limited edition collectibles, stationery) that specifically appeal to your target audience.
Phase 1: Research & Concepts
Analyze your Project 2 brand values and packaging aesthetics.
Develop 5 concepts that feel like a natural extension of the brand.
Goal: Ensure the items are things your target audience would actually buy.
Phase 2: Design & Mock-ups
Design the graphics and structural elements for all 5 items.
Create high-quality digital mock-ups. These should be realistic renders that look like professional product photography.
Ensure strict visual consistency (color palette, typography) with your Project 2 packaging.
Phase 3: Strategy & Presentation
Promotional Strategy: Outline specific channels (Social Media, Influencers, Events) and tactics you will use to launch the merchandise.
The Pitch: Prepare a slide deck presentation to "sell" your ideas. You will present your designs and strategy in Week 14*.
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RESEARCH
Each of us did our own headphones research, focusing on a couple brands we thought were interesting. We also divided our focus onto each member. The brands I chose were Marshalls, and Beats by Dr Dre. I was focused on finding out about the styles of physical packaging and how to keep ours interesting, and I felt these brands had a good take on how to do so.
Marshalls incorporated a very classical cardboard style packaging, feels cheap yet still comes off as premium and iconic. A Marshall's guitar packaging concept also came up on Behance, which I also felt was very visually interesting.
Then came Beats packaging. They use a magnetic box, with included accessories. This feels premium, yet still easy to operate. I like their strong visual branding and use of colour to emphasize the quality of the headphones.
SKETCHES
LOGO DIGITIZATION
DESIGN DRAFTS
RESEARCH DOCUMENT
We compiled all of our research in a word document. Here are our findings:
FINAL DESIGN
DIE-LINES
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REFLECTION
Experience: Project 2 was very experimental and intuitive. Classes were key to gain feedback, and it was important to not only observe real-life packaging examples but also look at ways to be creative, and rebrand a company to serve its audience. I found this project fun, it allowed me to explore different design styles. Our group worked well together, presenting a number of ideas to show sir.
Observations: Many observations were made during this exercise, mainly the observation of badly designed packaging, and identifying key issues, as well as relating it to a target market. By comparing good and bad design, we are able to conclude what makes a good package for a specific product. Identifying each product's form: box, bottle, can, and tube, we can note how each packaging varies and what features are included in each.
Findings: Through research, I understood what each demographic of each market, and what they are looking for in a packaged product. I learnt the difference between strong and weak branding, and how this can be implemented in their design, as well as their entire concept/ messaging to the consumer. I researched competitor brands and identified factors which made them stronger to other brands, and how weaker brands can implement these strategies.
Experience: Project 2 was very experimental and intuitive. Classes were key to gain feedback, and it was important to not only observe real-life packaging examples but also look at ways to be creative, and rebrand a company to serve its audience. I found this project fun, it allowed me to explore different design styles. Our group worked well together, presenting a number of ideas to show sir.
Observations: Many observations were made during this exercise, mainly the observation of badly designed packaging, and identifying key issues, as well as relating it to a target market. By comparing good and bad design, we are able to conclude what makes a good package for a specific product. Identifying each product's form: box, bottle, can, and tube, we can note how each packaging varies and what features are included in each.
Findings: Through research, I understood what each demographic of each market, and what they are looking for in a packaged product. I learnt the difference between strong and weak branding, and how this can be implemented in their design, as well as their entire concept/ messaging to the consumer. I researched competitor brands and identified factors which made them stronger to other brands, and how weaker brands can implement these strategies.
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