Brand Corporate Identity - Task 1 & 2
.jpg)
24th April 2026 (Week 1) - 4th May 2026 (Week 4)
Insha Thahirah Rajab - 0360671
Brand Corporate Identity - Section 02
Bachelor's Degree in Creative Media (Honors) - Taylors University
Task 1 & 2
*
CONTENTS
Exercises
*
LECTURES
Week 1
Introduction: Module Information & Tasks Brief
*
INSTRUCTIONS
*
TASK 1
Duration: 2 week
Overview: Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase.
Product Analysis:
PART A - RESEARCH
Duration: 2 week
Overview: Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase.
Product Analysis:
Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience, and branding when evaluating a product.
Market Research:
Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience.
Competitor Analysis:
Research and analyze the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product/packaging category.
*
.
:RESEARCH
- Brand
- Branding
- Brand Identity
:INDUSTRY CHOSEN - 5 BRANDS
- Serious Online Dating (Long-Term Relationships)
- Casual Dating (Hook-ups, Going out)
- Niche Matchmaking
- Tinder
- Bumble
- Hinge
- Grindr
- Coffee meets Bagel
- Tinder
- Bumble
- Hinge
- Grindr
- Match.com
*
REFERENCES
*
FEEDBACK
Week 1
Specific Feedback: Ok, so for a fashion brand, you
definitely have a lot of competitors, so you need to find a way to
make yours stand out. Making it niche, such as sunglasses, as you
suggested, is smart, but also think about how to not feel limited.
This may be tricky, as the collections you are showcasing isn't
yours, and using pictures online may work, but feel weak. I feel
there is only so much of an identity you can build. For the
services, I feel as though a dating service is definitely very fun
and interesting. There isn't much competitors, and the apps
presently are a bit ugly, so there's a lot you can work on and
reimagine. If you're into a more physical design, try to make that
your concept, so you can ditch the idea of an app. I do like this
choice and I feel it is very strong, do more research on both when
you're deciding.
General Feedback: Remember that each task is
continuous. The industry you pick will carry forward until your
last assignment, so make sure your research counts. There will be
2 presentations. One on week 6, and one at week 14, these will
also be the 2 times I check on all your e-portfolios. Make sure
they are complete within the timeframe. Choose the direction, by
next week, choose 5 brands from the same industry.
Specific Feedback: Ok, so for a fashion brand, you definitely have a lot of competitors, so you need to find a way to make yours stand out. Making it niche, such as sunglasses, as you suggested, is smart, but also think about how to not feel limited. This may be tricky, as the collections you are showcasing isn't yours, and using pictures online may work, but feel weak. I feel there is only so much of an identity you can build. For the services, I feel as though a dating service is definitely very fun and interesting. There isn't much competitors, and the apps presently are a bit ugly, so there's a lot you can work on and reimagine. If you're into a more physical design, try to make that your concept, so you can ditch the idea of an app. I do like this choice and I feel it is very strong, do more research on both when you're deciding.
General Feedback: Remember that each task is continuous. The industry you pick will carry forward until your last assignment, so make sure your research counts. There will be 2 presentations. One on week 6, and one at week 14, these will also be the 2 times I check on all your e-portfolios. Make sure they are complete within the timeframe. Choose the direction, by next week, choose 5 brands from the same industry.
Week 2
Specific Feedback: Your choice of Industry is good, the brief is quite open
minded. Approved for development. The 3 brands used can be
within the online dating industry, make sure their brand
identities are strong.
General Feedback: Fill in the case study analysis
document as soon as you can and show me for approval. Make sure to
confirm your Industry by the end of this class to finalize, or
else I will have to choose one for you. When choosing case
studies, try to see how you can position your own brand, what it
stands for, and what its purpose is in the market.
Specific Feedback: Your choice of Industry is good, the brief is quite open minded. Approved for development. The 3 brands used can be within the online dating industry, make sure their brand identities are strong.
General Feedback: Fill in the case study analysis document as soon as you can and show me for approval. Make sure to confirm your Industry by the end of this class to finalize, or else I will have to choose one for you. When choosing case studies, try to see how you can position your own brand, what it stands for, and what its purpose is in the market.
Week 3
Specific Feedback: For your five brands, make sure you can explain its
differentiation and positioning from one another, so you can try
to understand your own. For your brands, ask yourself: "What
makes it different from the other brands chosen, how is its
purpose and identity stronger than the rest. What does it
offer?". For your positioning, I need you to give me more than
just another lesbian dating app, what key features makes yours
different from the rest. Try not to copy the quick swiping and
messaging feature, what makes yours stands out?
Okay, after some
revision I like your direction, and your location event based
concept, keeping profiles fun and playful, but focusing on the
focus and location aspect in dating. It helps people socialize
first and then plan the date, before attending, which is very
relevant to today/s day and age. Develop this further, and make
sure your name and logo reflects that. I like the name "Eve
&", keeping sexuality and matching open minded enough but
specifying it for women, but the use of "&" as a wordmark,
or even a pictorial image makes the message lost and confusing.
Your logo needs to reflect your brand name, and one with an app,
will prefer a pictorial app icon. Look through more names
first.
General Feedback: Try to simultaneously create your
brand direction and positioning, make sure it includes unique
features and stands out in the market whilst filing in your case
study analysis. Then try to develop your brand name and logo, keep
the colour palette for next class. Make 30 sketches and explain
your choices, try to do this by next week.
Specific Feedback: For your five brands, make sure you can explain its differentiation and positioning from one another, so you can try to understand your own. For your brands, ask yourself: "What makes it different from the other brands chosen, how is its purpose and identity stronger than the rest. What does it offer?". For your positioning, I need you to give me more than just another lesbian dating app, what key features makes yours different from the rest. Try not to copy the quick swiping and messaging feature, what makes yours stands out?
Okay, after some revision I like your direction, and your location event based concept, keeping profiles fun and playful, but focusing on the focus and location aspect in dating. It helps people socialize first and then plan the date, before attending, which is very relevant to today/s day and age. Develop this further, and make sure your name and logo reflects that. I like the name "Eve &", keeping sexuality and matching open minded enough but specifying it for women, but the use of "&" as a wordmark, or even a pictorial image makes the message lost and confusing. Your logo needs to reflect your brand name, and one with an app, will prefer a pictorial app icon. Look through more names first.
General Feedback: Try to simultaneously create your brand direction and positioning, make sure it includes unique features and stands out in the market whilst filing in your case study analysis. Then try to develop your brand name and logo, keep the colour palette for next class. Make 30 sketches and explain your choices, try to do this by next week.
Week 4
Specific Feedback: Your logo designs don't necessarily stand out to me yet. Play around with shapes and relate it to what your brand stands for. Now that we've summarized the brand name to "Eve", as you've conducted your research, taken my feedback and can proceed, make sure the logo represents this name. There are a few concepts here I can understand but need to be stronger and relate more strongly to the nature of the brand name. You don't HAVE to use an icon, even a wordmark works if its strong enough, just think of it in the context of an app icon, letterheads etc. I can see how you've used certain images to represent your brand, such as, the icon of a carrier dove/ pigeons to send love letters, however it does not feel powerful enough to link to your brand, and feels more like a mail or delivery app. Explore some visual ideas further, don't be scared to use more shapes and be abstract, or even play with wordmarks.
From what I'm seeing, I like the letter V as a strong visual and wordmark icon. You can connect the two Es, or just keep the V in EVE as a visual icon, perhaps a snake wrapped around it like your snake icon concept (snake representing desire, as well as the story of Eve falling into temptation). The letter V also showcases femininity, womanhood, and can link nicely with repeated e's to bring out the brand name, on letterheads or icons etc.
General Feedback: When digitizing your logos, make sure to play around with grids and guides as we learnt, to keep it clean and professional. Try to remember many shortcuts to help with your design process, and use shapes to make sure the work is proportionate. Shape-builder is a powerful took you can use to do so. For the actual logo design itself, make sure you can imagine your logo in a variety of collaterals. Make sure its sizing can be reworked in any given scenario. For black, and white versions, don't just reverse the colours, but rather invert the background to showcase the change and not lose any detail.
Specific Feedback: Your logo designs don't necessarily stand out to me yet. Play around with shapes and relate it to what your brand stands for. Now that we've summarized the brand name to "Eve", as you've conducted your research, taken my feedback and can proceed, make sure the logo represents this name. There are a few concepts here I can understand but need to be stronger and relate more strongly to the nature of the brand name. You don't HAVE to use an icon, even a wordmark works if its strong enough, just think of it in the context of an app icon, letterheads etc. I can see how you've used certain images to represent your brand, such as, the icon of a carrier dove/ pigeons to send love letters, however it does not feel powerful enough to link to your brand, and feels more like a mail or delivery app. Explore some visual ideas further, don't be scared to use more shapes and be abstract, or even play with wordmarks.
From what I'm seeing, I like the letter V as a strong visual and wordmark icon. You can connect the two Es, or just keep the V in EVE as a visual icon, perhaps a snake wrapped around it like your snake icon concept (snake representing desire, as well as the story of Eve falling into temptation). The letter V also showcases femininity, womanhood, and can link nicely with repeated e's to bring out the brand name, on letterheads or icons etc.
General Feedback: When digitizing your logos, make sure to play around with grids and guides as we learnt, to keep it clean and professional. Try to remember many shortcuts to help with your design process, and use shapes to make sure the work is proportionate. Shape-builder is a powerful took you can use to do so. For the actual logo design itself, make sure you can imagine your logo in a variety of collaterals. Make sure its sizing can be reworked in any given scenario. For black, and white versions, don't just reverse the colours, but rather invert the background to showcase the change and not lose any detail.
Week 5
Specific Feedback: Based on what you showed me, I'm really liking this eve wordmark with the snake, as well as this strong letter V pictorial logomark, with the e's at the end, specifically the one where the design is split.
To decide which one fits your brand, make sure to understand what message you are trying to convey. The first one feels fun and flirty, and does not require a further wordmark later on, however, an app icon needs to be considered. I still feel as though this wordmark works, however, make sure the snake is obvious to see for everyone. Ask around, and get feedback. For the second wordmark, the design feels clean-cut, and professional, ideally suited for more serious daters. If you want to reposition this, you can.
After your reworking, I can see a new pictorial that has caught my eye. It is the eVe icon but now rounder and shaped like a heart. I like both wordmark and pictorial, it is up to you to decide which one to use. Also consider how the first one would not need a font pairing, however the second would, and it might change things.
General Feedback: Guys make sure to fully confirm a logo with me in class, do not leave without doing so. Communicate what your brand is about through this, but also you can play around with more abstract logos, such as the adidas flower etc. Make sure you pitch the concept to me. You need to start digitizing once I have confirmed one with you.
Specific Feedback: Based on what you showed me, I'm really liking this eve wordmark with the snake, as well as this strong letter V pictorial logomark, with the e's at the end, specifically the one where the design is split.
To decide which one fits your brand, make sure to understand what message you are trying to convey. The first one feels fun and flirty, and does not require a further wordmark later on, however, an app icon needs to be considered. I still feel as though this wordmark works, however, make sure the snake is obvious to see for everyone. Ask around, and get feedback. For the second wordmark, the design feels clean-cut, and professional, ideally suited for more serious daters. If you want to reposition this, you can.
After your reworking, I can see a new pictorial that has caught my eye. It is the eVe icon but now rounder and shaped like a heart. I like both wordmark and pictorial, it is up to you to decide which one to use. Also consider how the first one would not need a font pairing, however the second would, and it might change things.
General Feedback: Guys make sure to fully confirm a logo with me in class, do not leave without doing so. Communicate what your brand is about through this, but also you can play around with more abstract logos, such as the adidas flower etc. Make sure you pitch the concept to me. You need to start digitizing once I have confirmed one with you.
Week 6
Specific Feedback: Finalize your wordmark! Had a hard time choosing, was discussing with my panels together. We liked both and it's really a good logo design for both. At first, we were leaning towards the pictorial because it's represent dating app more due to the love shape and also easy to remember as a logo since it's an icon vibe. But the wordmark logo also did justice because you wanted the flirty and seductive vibe which is presenting quite well with the element of snake in the wordmark eve, and it is quite privacy protective since it's not that straight forward like a dating app for those interested to use it, they won't be afraid to have it on their phone and worry it's too obvious
General Feedback: Absent
*
REFLECTION
Experience: Task 1 was a task I found relatively interesting and easy. I enjoyed learning each principle, summarizing through my own understanding and finding my own reference images to suit each one. Classes felt productive and feedback from Dr Jin Chi was super helpful and insightful, I felt my progression improve through classes every week. Overall, this task was to the point and very reseacrh-based, which I enjoyed as I prefer self-learning.
Observations: While talking through peers I understood that many would offer the same questions and doubts I had, a lot of us were able to discuss together. By looking through past pupils work, I was able to gather more understanding on the structure of the e-portfolio, as well as notes on each principle. However, I made the mistake of assuming we needed to write lecture notes from the YouTube videos Dr Jin Chi sent, which was later then cleared up through consultation.
Findings: Through my research, I discovered all the different uses of Gestalt Theory as well as Design Principles through a variety of art medium: Paintings, Photography, Advertising, Graphic Design etc. This really interested me as I understood how powerful understanding theory was, and how a message can be delivered beautifully to an audience.
Comments
Post a Comment