Brand Corporate Identity

 

20th April 2026 (Week 1)  -  4th May 2026 (Week 4)

Insha Thahirah Rajab - 0360671

Design Principles - Section 02

Bachelor's Degree  in Creative Media (Honors) - Taylors University

Brand Corporate Identity

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CONTENTS

Lectures

Instructions

Exercises

References

Feedback

Reflection

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LECTURES

Lecture playlist: 

https://youtube.com/playlist?list=PL_GyF4MZT-lWliJiuMr3mBRGL38VqIdim&si=9E7kPwrMAMa-tQ9V

The introductory lecture brushes up on the Elements vs Principles of Design. 

Week 1 

Introduction: Elements & Principles of Design

Figure 1.0 Elements of Design vs Principles of Design

The elements of design work as "Individual Building Blocks", whereas the Principles of Design act as organizational fundamentals that resulted from or guide the arrangement of elements.

Elements of Design

1. Point: Simplest Element. Forms a line when used as a repetitive mark. As the point moves in space, other two- and three-dimensional figures and forms are created.

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INSTRUCTIONS

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EXERCISES

Exercise 1 - Packaging Design Analysis

Duration: 2 week

Overview:  Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase.

Product Analysis:

Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience, and branding when evaluating a product.

Market Research:

Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience.

Competitor Analysis:

Research and analyze the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product/packaging category.

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Week 1

Sir went through and explained the MIB, looked at some past pupil's exampled for their final packaging submission, and finally got briefed on Exercise 1: Packaging Design Analysis. We were told to find 4 products with poor packaging, and bring to class to conduct analysis. For project 1, a label design had to be created. Projects 2 & 3 were group works, and we were informed to start grouping as early as possible. For our final packaging product, we had to choose between Wireless Headphones, Toiletries set, and an Oriental Takeaway food box for two.

    - Principle of Continuation

By following a certain flow of elements, certain lines, shapes, or paths, our eyes prefer to continue a certain path and direct our eyes from start to end.

Figure 1.3, Principle of Continuity (https://www.toptal.com/designers/ui/gestalt-principles-of-design), Week 1 (10/02/2026)

:RESEARCHING DESIGNS

  - Week 1

During week 1, we had to pick a few designs of our choice to dissect and list out design elements. This was my first choice:

Figure , "Ballerinas" by Jules-René Hervé (https://www.leightonfineart.co.uk/artwork/ballerinas-opera-paris/), Week 2(10/02/2026)

:SELECTED DESIGN

Figure , Le miroir rouge / The Red Mirror, 1914 by Georges Lepape (Prints and multiples, Pochoir with metallic paint, 27.5 x 22 cm. (10.8 x 8.7 in.)) (https://www.artnet.com/artists/georges-lepape/le-miroir-rouge-the-red-mirror-a-wYmvbXLjXHJFI6suMqI3tQ2), Week 4(26/02/2026)

The Red Mirror by Georges Lepape conveys an unspoken feeling of femininity and control. This piece really speaks to me through the art style (adopting a fusion of primarily art deco, but also involving art nouveau and cubisim elements), as well through its calming colour palette and use of thin lines/ strokes. The artwork, to me, represents the perfectionism when it comes to getting ready, and the elegance and beauty in such an act. The colours compliment each other strongly and the expression on the woman's face seems focused, yet tranquil. These parallels tie the piece together creating a beautifully composed, simple, but visually interesting work. From a technical perspective, I chose this piece as I am naturally drawn towards works with a clear subject. I enjoy analyzing expressions, actions, and intentions behind paintings, as well as cultural contexts. 

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REFERENCES

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FEEDBACK

Week 1

Specific Feedback: Try to figure out your groupings, I can pair you with a student for easier workflow. 

General Feedback: For Project 1, we will be workign with Mr Kombucha, helping them redesign their label. You can pick from a variety of flavors. Look through your senior's packaging design, make sure your final has intention. Use the taylors 3-D printing and laser cutting studio. For your final, which you will work in groups, try to mix around, and pick your chosen product.

Week 2

Specific Feedback: You do not need to provide lecture notes, just your own understanding of each design principles with references provided. 

I think your second piece has a stronger visual language, I advise to use a design rather than a painting. Develop this further and perhaps provide 3 examples to choose from. 

After your development, I can clearly see the last piece with the most visual interest, I like this piece the most. If there is no artist or name, that is okay, as long as you can strongly deliver your interpretations/ thoughts/ feelings and list each design principle.

General Feedback: Download the Module Brief from Campus Central or through our Teams group chat. Please label your reference as "Figure 1,2,3 etc..". Make sure your pieces not only follow the brief standards, but be able to express your tone through your work, explain to me why your piece works in order to be a star student.

Week 3

Specific Feedback: 

1. Include the Module Information (MI) and the Module Assessment Tasks documents at the beginning of Task 1 blogpost. 
2. You have included suitable examples for each of the design principles so far. I like that you include a simplistic image for explanation of a principle, followed by a specific design for that principle. It shows your understanding. 
3. Include a reference list at the end of Task 1 for the research you have conducted.
4. Please complete Task 1 by the time we meet next week in class so I can give you further comments.

General Feedback: For next week's (19 Feb) class, there will not be face-to-face class on campus. It will be replaced by online, written feedback on Friday, 20 Feb. Please INDIVIDUALLY send me your Task 1 blog link (updated version) before 12pm on Friday, 20 Feb. 

 

Week 4

Specific Feedback: Using an abstract piece may be difficult to conduct a visual analysis on. Plus, with your specific artwork chosen, with no artist details or background on the work, Task 2 will be unattainable. Changing the chosen piece is the best possible option. Maybe look into something you connect with, art deco or other styles. Possibly music genres you are interested in, take inspiration from album covers, such as from rock or punk bands. Any source of design works, as long as principles are present and they can be analyzed further in Task 2.

The artwork you have chosen is approved for finalization. I like the colour palette! Very cute piece. Make sure you can identify and explain the design principles as well as the artist and their techniques used.

General Feedback: Submission will be this Sunday. No further edits can be made after the due date. Make sure to include a reference list please. 

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REFLECTION

Experience: Task 1 was a task I found relatively interesting and easy. I enjoyed learning each principle, summarizing through my own understanding and finding my own reference images to suit each one. Classes felt productive and feedback from Dr Jin Chi was super helpful and insightful, I felt my progression improve through classes every week. Overall, this task was to the point and very reseacrh-based, which I enjoyed as I prefer self-learning.

Observations: While talking through peers I understood that many would offer the same questions and doubts I had, a lot of us were able to discuss together. By looking through past pupils work, I was able to gather more understanding on the structure of the e-portfolio, as well as notes on each principle. However, I made the mistake of assuming we needed to write lecture notes from the YouTube videos Dr Jin Chi sent, which was later then cleared up through consultation.

Findings: Through my research, I discovered all the different uses of Gestalt Theory as well as Design Principles through a variety of art medium: Paintings, Photography, Advertising, Graphic Design etc. This really interested me as I understood how powerful understanding theory was, and how a message can be delivered beautifully to an audience.